Pay per Click or SEO?

It is a common misconception to think that hits are good and just getting the highest possible number of people to your site is the best thing for your business. With Google Adsense and similar tools the opposite can be true. You're paying for every visitor to your site, so visitors can become very costly to your business with little or no return.   More than just a numbers game. With SEO managed by UltraIT, it's more than just a numbers game. We spend a great deal of time and effort researching your goals, your products and what your potential customers are searching for on the web. For example if you sell property in Malaga, there is no use being number one for 'property for sale in Madrid' (obvious, you may think), but equally if you have apartments for sale in Malaga, is being number 1 for the keyword 'Malaga' on its own actually going to bring in the people that want to buy your products and services?   Well, I have just tried typing 'Malaga' into Google and the results came back (as expected) with information on Malaga weather, city guides to Malaga and tourist information. I would like to think that if someone is in a position to buy property in Malaga they would already have an idea of where Malaga is and what it can provide for visitors. So what next? The visitor then tries a more specific search, such as 'Property for sale Malaga'. This would yield far more relevant results listing estate agents and property search portals and this is where you need to be.

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So now you have to think about where the searcher enters your website. If they have typed a search about 'property for sale in Malaga' and come to a page titled 'property for sale Timbuktu', they might just be a little put off. In fact, they'll probably go back and try the next page in the search results. This is why every page on your site is as important as the homepage. As part of your SEO plan, UltraIT will ensure that every page is relevant to the search results that it's listed under and the visitor coming to that page can easily navigate to other areas and information or easily perform a search for the type of property they're looking for.

Now you have 'a visitor' on your site. They have specifically typed search criteria into a search engine to find the product that you supply. This is not just a visitor, it's a qualified lead and you need to follow this up - how?

• UltraIT will make sure your contact details are easily accessible from all areas of your website.
• We'll add extra buttons and forms to capture details of the leads.
• We will add areas where they can apply for brochures and newsletters.
• We will enable them to easily print off property details so that they have a physical record of your website and contact details.
• We'll offer a 'call me back' facility so they don't even have to pay for a phone call to speak to you.

UltraIT offers FREE Search Engine health checks for your website.