Content is KING
Writing Content isn't easy...
It needs to inform and interest the reader, it needs to sell you and your product, it needs to work with SEO, it needs to be in the right context, it needs to be the right length... the list goes on! Gone are the days of writing keyword after keyword hoping that Google (and other search engines) pick up the page whilst engaging your potential customers enough to make a sale, or at least remember you. This can be even more difficult for Estate Agents, with so many in a small area, all selling the same products and have very little 'subject' matter to discuss too. So how can you create a winning website?
Content writing is a fine line of balance between selling yourself whilst appeasing Google in the fewest possible words. No one likes a waffler but you also need to ensure that your content is spelling and grammatically pleasing too as a recent study has shown 42% of people will come off a site if they see a mistake and the Google bots will also mark it down in their ranking. Wow, is there anything you can do right when writing your website content?
What skills do you need?
We've put together 5 top tips for writing content that everyone can stick to when they populate their site. Take a look below to see how you can improve your website content quickly and easily:
1. Successful content writers must master different writing styles.
From Blogs to Videos, your style of writing needs to change when your audience changes. Speaking to middle aged people or teenagers? Are you wanting to be short and sharp or long winded? Choose your style before you start.
2. Successful content writers don't pick random subjects.
Write about what you know. From a snappy title through to the specific words used in your article, make sure you read up about it first so you are informed and have the right terminology in your head.
3. Successful content writers are original.
Be different, be daring, be unusual. No one wants to read an article entitled "7 of the best windowsills found in your area". Yawn! Try something a little more catching like "These STUNNING properties aren't quite what they seem..." as it entices you to click and converts people to read the article from your site or social media.
4. Successful content writers know SEO, HTML, CSS and WordPress.
Don't panic. You only need a few basics, but be prepared to learn. Grab online courses, watch YouTube videos, read a book, just teach yourself the basics to ensure that your content gets the biggest audience.
5. Successful content writers are social media specialists.
So not only do you need to be good at websites, you need to master in social media too! As mentioned above, convincing people to click through from your social media through to your site isn't always easy so make sure you put more than 5 minutes thought into it.
You're in good hands with UltraIT!
Our SEO packages can help you, your estate agency business and your website to do much better on Google and other search engines, plus our Social Media options can be just what you need to ensure you are posting relevant information that acts as 'click bait'.
If this is the level of service that excites you, get in touch now and see how UltraIT can help you to boost your website quickly and easily. Our years of experience ensure we know what we're talking about as we've developed our systems through the various Google changes and differing rules on the web.